Renewable Gossip

The American hybrid landscape is shifting under our feet.

With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

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