Honda, Struggling to Carve Out Hybrid Niche, Focuses on Minivans and SUVs

Most of us remember the original Honda Insight as that tiny, quirky car that got 70 mpg long before phrases like “peak oil” and “smart grids” had really entered our collective vocabulary. At the time it was introduced, major debates on climate change hadn’t even started. In that sense, the original Insight was far ahead of its time… so much so that you could say it missed the target by about 8 years. And after Toyota introduced the Prius, Honda was relegated to playing the hybrid bit part.

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